From the Editor

As a marketing specialist it is my job to get DAC NW and CIL’s in general out into the public eye. People may not need us right now, but if we are top of mind, when they do need us they will know right where to go.

COVID makes this job waaaay harder! During the year we probably do 30 meet and greet’s in the communities we serve, from health fair’s to connecting with local campuses.  From March on we have had none of those.

So putting on our thinking caps became a must, and we had to think outside the box. This year our ADA 30th Anniversary Celebration was virtual and lasted from July to October. As a team we created engaging online posts, interviews, and more. Our offices participated in the statewide t-shirt promotion, distributing 500 shirts in northern Idaho. 

And we hosted a Socially Distant drive thru hot dog lunch and an ADA Rocks! promotion throughout Moscow. That takes involvement from all our staff to bring these safe events to life.

That’s why, when we were invited to participate in Genesee’s Trunk or Treat, we jumped at the chance. Hosted by a local realtor Tiffany Bentley from Magenta & Co., this event has live music (country artist Chad Bramlet and band), a costume promenade down their main street followed by chili served in the park. 

It took some doing to come up with a plan for decorating the trunk of our company car, dressing in costume including masks, and figuring out a safe way to distribute candy to our little ghouls that participate. Enter the Spidey Candy Delivery Chute! Being outdoors is the safest way. We socially distance ourselves from the little “bubbles” of trick-or-treaters and have a lot of fun getting out into the smaller communities we serve. This is so much fun, I think we need to add it to our repertoire for each year.  

The past 8 months have seen workers coming up with great ideas for socially distant events and ways to stay in touch during this pandemic. I am pandemic weary as I am sure most of you are, but we do our best to keep our chins up and moving forward!

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