MODEL WITH DOWN SYNDROME A FIRST FOR VICTORIA’S SECRET
A first for Victoria's Secret
Sofia Jirau, 25 who has Down syndrome, is one of the new faces representing the Love Cloud campaign for Victoria’s Secret.
It’s a one-of-a-kind campaign for the company featuring 18 diverse models. In addition to Jirau, there is a firefighter from the Nez Perce Tribe in Idaho, and Miriam Blanco, a model diagnosed with cerebral palsy and a rare-neurodegenerative disease called hereditary spastic paraplegia.
These incredible women bring the collection to life. There was an inclusive spirit on the set of the photo-shoot. All an important part of the standard they are creating.
“One day I dreamed of it, I worked on it and today it is a dream come true,” said Jirau, from Puerto Rico. These images will appear in the stores and on the company website. “We were excited to expand the casting of this shoot to a broader group of women. This extraordinary group brought to life our product in a refreshing and unique way,” said Megan Miller, with the Victoria’s Secret company.
In recent years, companies including Target, Walgreens, Osh Josh B’gosh have been choosing to feature models with Down syndrome and other disabilities. Victoria’s Secret is the latest to join this trend.
In addition to modeling she is focused on conquering the runways in Europe this year.