AN ACCESSIBLE EXPERIENCE

Attracting business from people with disabilities starts with understanding customer-facing service. The Americans with Disabilities Act talks about not only the physical aspect, but also the customer service aspect. The building being used has obligations to be accessible, and also the services provided. Every business can be equipped with a tool kit for training “customer-facing” staff about disability etiquette and awareness. This can help distinguish your business from that of your competition. And BluePath is an unprecedented marketing opportunity for businesses around the country that deal with the general public.

People with disabilities make up 25% of the population in the U.S. By understanding the needs of this population, and training your staff on how to act, talk, and provide general service, you can make an impact. Most untrained staff react with fear that they are going to say the wrong thing, that they might embarass the customer. With appropriate training, customer-facing staff will have the confidence they need to reap financial benefits and personal satisfaction. Business Resources,located at the bottom of the home page can give you the help you need.